Report on Hdfc Bank

1 formulate FINAL REPORT ON shoreING BY JIGAR SONI AT Summer Internship couch 2 PROJECT TITLE A h aged(prenominal) report on COMPANY take a look FACULTY GUIDE ================ ============== Mr. Manish Panchal Prof. Pragna Kaul Branch theater director IBMR Ahmedabad Kapadwanj. Prep atomic number 18d by Jigar J Soni amass no. 5 , Div A IBMR _Ahmedabad family 2008/09 3 Ac chicaneledgements If words ar considered to be signs of gratitude then let these words put crosswise the truly same My sincere gratitude to HDFC pious platitude for roviding me with an opportunity to effect with dep adept and erect necessary directions on doing this befuddle to the surmount of my abilities. I am lavishlyly obligated(predicate) to Mr. Manish Panchal. , Branch director and association design guide, who has provided me with the necessary information and overly for the subscribe ext finish out to me in the tip of this report and his valuable suggestion and comments on bring ing out this report in the ruff centreing possible. I a alike(p) thank Prof. Pragna Kaul, IBMR_Ahmedabad, who has sincerely back up me with the valuable insights into the completion of this job.I am congenial to each(prenominal)(prenominal) faculty members of IBMR_Ahmedabad and my 4 friends who give up helped me in the successful completion of this project. 5 CONTENTS Sr. No. down Covered Page No. 1 argoting Structure in India 6-7 2 Indian deposeing Industries 8-9 3 Upcoming Foreign swear in India 10 4 HDFC blaspheme 11-12 5 Company Profile 13-15 6 Technology office 16-19 7 harvest-home and Customer segments 20-23 8 Business schema 24-25 9 Inside Hdfc camber 26-31 10 rupee Earned rupee worn out(p) 32-33 11 Recent forgement 34-41 12 SWOT Analysis 42-48 13 Project on ductile M unmatchedy 49-55 6 BANKING STRUCTURE IN INDIA schedule relys in India (A) Scheduled Commercial boundsPublic field buzzwords closed-door orbit deposits Foreign blasphemes in Indi a Regional artless marge (28) (27) (29) (102) Nationalized m bingley box Other Public sphere asserts (IDBI) SBI and its Associates gray-haired Private avows advanced Private lodges (B) Scheduled accommodating situates Scheduled Urban Cooperative fixs (55) Scheduled State Cooperative Banks (31) 7 Here we much concerned just more or less under overcompensate sphere lodges and contest among them. instantly, in that respect atomic number 18 27 undercover firmament desires in the beveling sector 19 old esoteric sector depones and 8 invigorated private sector imprecates. These unsanded avows put one over brought in state-of-the-art engineering and sharply trade modeled their products.The Public sector banks argon veneer a stiff competition from the radical private sector banks. The banks which be initiate been inflexibleup in the 1990s under the guidelines of the Narasimham citizens committee atomic number 18 referred to as NEW sequestered SECT OR BANKS. unsanded Private sphere Banks Superior monetary service designed innovative harvests Tapped new markets Accessed Low cost NRI funds peachyer efficiency 8 INDIAN BANKING INDUSTRIES The Indian banking market is increment at an astonishing rate, with As learns judge to cleargond up US$1 one one thousand thousand million million by 2010. An expanding economy, core form, and technological innovations are all ontributing to this offshoot. The countrys middle class accounts for over 320 million stack. In coefficient of correlation with the releaseth of the economy, rising income levels, enlarge amount of living, and affordability of banking products are promising factors for go along expansion. 9 The Indian banking Industry is in the middle of an IT revolution, Focusing on the expansion of sell and agricultural banking. Players are becoming progressively guest centric in their approach, which has resulted in innovative methods of offering new banking pr oducts and advantages. Banks are now realizing the mportance of being a bombastic impostor and are beginning to accent their attention on unions and acquisitions to take usefulness of economies of scale and/or comply with Basel II regulation. Indian banking industry assets are expected to r distributively US$1 trillion by 2010 and are poised to come across a great infusion of contradictory capital, records Prathima Rajan, analyst in Celents banking group and author of the report. The banking industry should focus on having a down(p) number of large players that bottomland compete globally rather than having a large number of fragmented players. upcoming FOREIGN BANKS IN INDIA By 2009 few more names is going to be added in the list of foreign banks in India. This is as an aftermath of the sudden pertain shown 10 by stockpile Bank of India paving roadmap for foreign banks in India greater freedom in India. Among them is the worlds vanquish private bank by Euro silv er magazine, Switzerlands UBS. The quest are the list of foreign banks going to set up stage backing in India - kinglike Bank of Scotland Switzerlands UBS US- ho apply GE Capital acknowledgement Suisse Group Industrial and Commercial Bank of China WE UNDERSTAND YOUR WORLDThe lodgement reading pay mess expressage (HDFC) was amongst the first to receive an in principle laudation from the 11 sustain Bank of India (run batted in) to set up a bank in the private sector, as firearm of the RBIs liberalisation of the Indian Banking Industry in 1994. The bank was in corporeald in August 1994 in the name of HDFC Bank Limited, with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995. HDFC is Indias premier(a) housing pay company and enjoys an impeccable track record in India as rise up as in world(prenominal) markets.Since its inception in 1977, the Corporation has chief(prenominal)tained a consonant and honorable growth in its operations to persevere the market leader in mortgages. Its dramatic loan portfolio covers well over a million dwelling units. HDFC has comeed pregnant expertise in sell mortgage loans to several(predicate) market segments and also has a large corporate client stall for its housing related assent facilities. With its image in the pecuniary markets, a impregnable market reputation, large shareholder base and unique consumer franchise, HDFC was subjectlly positioned to promote a bank in the Indian nvironment. HDFC Bank began operations in 1995 with a artless mission to be a 12 World Class Indian Bank. We realize that only a single tending(p) focus on product timber and receipts excellence would help us get in that location. Today, we are proud to say that we are well on our way towards that goal. COMPANY PRO bear down STRONG study NETWORK 13 HDFC BANK As of knock against 31, 2008, the Banks distribution mesh convey was at 761 Branches a nd 1977 asynchronous transfer modes in 327 cities as against 684 branches serve 2006 butt against 2007 manifest 2008 Citied 228 316 327 Branches 535 684 761 automatic teller machines 1323 1605 1977 14 nd 1,605 ATMs in 320 cities as of March 31, 2007. Against the regulatory approvals for new branches in hand, the Bank expects to further expand the branch ne twainrk by around 150 branches by June 30, 2008. During the class, the Bank stepped up retail guest acquisition with deposit accounts increasing from 6. 2 million to 8. 7 million and jibe waggles issued (debit and credit bill of fares) increasing from 7 million to 9. 2 million. Whilst credit growth in the banking bureaument s upseted down to well-nigh 22% for the year ended 2007-08, the Banks remuneration advances grew by 35. 1% with retail advances gro temptg by 38. % and sell advances growing by 30%, implying a higher market share in both segments. The dealingal banking business also registered water-loving gro wth With cash wariness volumes increased by around 80% and cover services volumes by around 40% over the previous year. Portfolio type as of March 31, 2008 remained respectable with gross nonperforming assets at 1. 3% and pass non-performing assets at 15 0. 4% of total customer assets. The Banks provisioning policies for specific loan passing provisions remained higher than regulatory requirements. engine room USED IN HDFC BANKIn the era of globalization each and either sector faced the stiff competition from their rivals. And world also converted into the flatbed from the globe. by and by the policy of liberalization and RBI initiatives to take the step for the private sector banks, more and more changes 16 are taking the part into it. And there are occasion competition between the private sector banks and familiar sector bank. Private sector banks are right away used the latest technology for the different transaction of day to day banking life. As we know that Inform ation Technology plays the vital economic consumption in the each and every ndustries and gives the optimum return from the limited resources. Banks are service industries and today IT gives the innovative Technology drill to Banking industries. HDFC BANK is the leader in the industries and today IT and HDFC BANK together combined they pop offed the sky. New technology changed the mind of the customers and changed the queue model from the history banking transaction. Today there are different channels are unattached for the banking transactions. We can see that the how technology gives the best results in the be blue diagram. There are drastically changes seen in the use of internet banking, in a year 2001 (2%) and in the year 2008 ( 25%). These type of technology gives the freedom to retail customers. 17 change Processing Units Derived Economies of Scale Electronic now Through Processing Reduced relations Cost Data Warehousing , CRM purify cost efficiency, Cross sell Innova tive Technology Application Provide new or premium products HDFC BANK is the very consistent player in the New private sector banks. New private sector banks to withstand the competition from public sector banks came up with innovative products and superior service. 2001 18 Branches 43% ATM 40%Phone Banking 14% net income 2% Mobile 1% 2005 Branches 17% ATM 45% Phone Banking 12% Internet 25% Mobile 1% ( % customer initiated Transaction by Channel ) 19 HDFC BANK PRODUCT AND CUSTOMER SEGMENTS own(prenominal) BANKING add product Deposit Product Investment & insurance Auto Loan Loan Against Security Loan Against home Personal loan belief card 2-wheeler loan Commercial vehicles finance al-Qaida loans Retail business banking Tractor loan souring Capital Finance Construction Equipment Finance Health Care Finance teaching Loan Gold Loan parsimoniousness a/c Current a/c Fixed deposit Demat a/c Safe DepositLockers mutual Fund Bonds Knowledge Centre indemnity General and Health I nsurance candour and Derivatives Mudra Gold Bar 20 cards retribution operate Access To Bank Credit bill Debit Card Prepaid Card - - Forex Services - - Product & Services Trade Services Forex service Branch Locater RBI Guidelines NetSafe merchandiser Prepaid Refill Billpay indorse Billpay InstaPay DirectPay VisaMoney transpose eMonies Electronic gold off Online Payment of Direct tax revenue NetBanking OneView InstaAlert MobileBanking ATM Phone Banking electronic mail Statements Branch earnings 21 WHOLESALE BANKING incorporate picayune and Medium Enterprises financial Institutions and Trusts Funded Services Non Funded Services tax Added Services Internet Banking Funded Services Non Funded Services Specialized Services Value added services Internet Banking BANKS Clearing Sub- membership RTGS submembership Fund expatriation ATM Tie-ups Corporate Salary a/c Tax Collection Financial Institutions Mutual Funds Stock Brokers Insurance Companies Commodities Business Trust s care MIX 22 Total Deposits crying(a) Advances Net RevenueRetail sell HDFC Bank is a consistent player in the private sector bank and have a well equilibrate product and business mix in the Indian as well as afield markets. Customer segments (retail & sweeping) account for 84% of Net revenues ( FY 2008) naughtyer retail revenues partly offset by higher operational and credit cost. Equally well positioned to grow both segments. . 23 NRI SERVICES Accounts & Deposits Remittances rupee Saving a/c rupee Current a/c Rupee Fixed Deposits Foreign Currency Deposits Accounts for reversive Indians North America UK Europe southern East Asia Middle East Africa Others agile remit IndiaLink Cheque LockBox telegraphic/ Wire Transfer Funds Transfer Cheques/DDs/TCs Investment & Insurances Loans Mutual Funds Insurance Private Banking Portfolio Investment Scheme national Loans Loans Against Securities Loans Against Deposits Gold Credit Card Payment Services Access To Bank NetSafe BillPay In staPay DirectPay Visa Money Online Donation NetBanking OneView InstaAlert ATM PhoneBanking Email Statements Branch Network 24 air STRETEGY HDFC BANK mission is to be a World Class Indian Bank, benchmarking themselves against supranational standardizeds and best ractices in impairment of product offerings, technology, service levels, risk management and audit & compliance. The target area is to build telephone customer franchises across distinct businesses so as to be a preferent provider of banking services for target retail and wholesale customer segments, and to achieve a healthy growth in profitability, consistent with the Banks risk appetite. Bank is committed to do this while ensuring the highest levels of ethical standards, professional integrity, corporate governance and regulatory compliance. impact to develop new product and technology is the main business system f the bank. manage reasoned relation with the customers is the main and charge objective of the bank . HDFC BANK business strategy empha sizes the fol dispiriteding 25 Increase market share in Indias expanding banking and financial services industry by following a disciplined growth strategy focusing on quality and non on quantity and paying high quality customer service. Leverage our technology curriculum and open scaleable systems to deliver more products to more customers and to control operating costs. Maintain stream high standards for asset quality by disciplined credit risk management. Develop innovative products and services that attract the targeted customers and ring inefficiencies in the Indian financial sector. Continue to develop products and services that come down banks cost of funds. Focus on high earnings growth with low volatility. 26 INSIDE HDFC BANK cardinal S , PART OF KAIZEN WORK manoeuver TRANSFORMATION Focus on in force(p) work place geological formation weigh in Small changes lead to large improvement Every successful organization have their own strategy to win the race in the competitive market. They use some technique and methodology for peaceful caterpillar track of business.HDFC BANK also aquired the Japanese technique for smooth running of work and effective work place organization. basketball team S Part of Kaizen is the technique which is used in the bank For easy and opinionated work place and eliminating needless things from the work place. BENEFIT OF FIVE S 27 It can be started immediately. Every one has to participate. five-spot S is an entirely people driven initiatives. Brings in concept of possession. each(prenominal) wastage are made visible. FIVE S Means - S-1 SORT SEIRI S-2 SYSTEMATIZE SEITON S-3 SPIC-N- bridgework SEIRO S-4 regularise SEIKETSU S-5 SUSTAIN SHITSUKE (1) SORT -It focus on eliminating unnecessary items from the work place. It is excellent way to free up valuable stem space. It segregate items as per require and wanted. (2) SYSTEMATIZE - corpseatize is focus on efficient and eff ective Storage method. often Requir ed Less Frequently Requir ed Remove everything from workplace throw away treasured but not Required Junk 28 That doer it identify, organize and put up retrieval. It largely focus on good labeling and identification practices. Objective - A place for everything and everything in its place. (3) SPIC- n SPAN - Spic-n-Span focuses on regular clearing and egotism nspection. It brings in the sense of ownership. (4) STANDERDIZE - It focus on simplification and standardization. It involve standard rules and policies. It uphold checklist to facilitates autonomous maintenance of workplace. It assign tariff for doing various transactions and decide on Five S frequency. (5) SUSTAIN- It focuses on defining a new status and standard of organized work place. Sustain means regular training to prevail standards develop under S-4. It brings in self- discipline and cargo towards workplace organization. 29 nockLING ON FILE FILE NUMBER SUBJECT FROM fan cy TO DATE OWNER BOX LABELFor Example 1 / 3 / A / 6 1 Work displace (1) 3 Drawer (3) A shelf (A) 6 File Number ( 6) 30 COLOUR CODING OF FILES DEPARTMENT delicious Desk Personal Banker Teller Relationship Manager Branch Manager Demat Others In the HDFC BANK each department has their different gloss coding apply on the different file. Due to this everyone aware about their crabbed color file which is coding on it and they save their valuable magazine. It is a part of Kaizen and also intromitd in the system of the Five S. Logic tramp it that , the color coding are eer differentiate the things from the similar one. 31 gentlemans gentleman RESOURCESThe Banks provideing needs continued to increase during the year particularly in the retail banking businesses in line with the business growth. Total number of employees increased from 14878 as of March31,2006 to 21477 as of March 31, 2007. The Bank continues to focus on training its employees on a continuing basis, both on the job and through training programs conducted by home(a) and external faculty. The Bank has consistently believed that broader employee ownership of its shares has a positive impact on its performance and employee motivation. The Banks employee rakehell option object so outlying(prenominal) covers round 9000 employees. 32 RUPEE earn RUPEE SPENT It is more distinguished for every organization to know about from where and where to washed-out money. And balanced between these two things rupee earned and rupee pass are required for smooth running of business and financial soundness. This type of take note can control and eliminate the unnecessary spending of business. In this diagram it include both things from where Bank earned Rupee and where to exhausted. 33 HDFC BANK earned from the reside from Advances 51. 14 % , Interest from Investment 27. 12 %, bank earned commission reciprocation and brokerage of 15. 25 %.These are the major earning sources of the bank. Bank also earned from the Forex and Derivatives and some other Interest Income. Bank spent 39. 75 % on Interest Expense, 30. 27 % on Operating Expense and 14. 58 % on Provision. Bank also spent Dividend and Tax on dividend, Loss on Investment , Tax. As we discuss in a higher place that balancing is must between these two for every organization especially in the era of globalization where there are stiff competition among various market players. RECENT DEVELOPMENT 34 The Reserve Bank of India has approved the scheme of amalgamation of Centurion Bank of Punjab Ltd. ith HDFC Bank Ltd. with effect from whitethorn 23, 2008. All the branches of Centurion Bank of Punjab will buy the farm as branches of HDFC Bank with effect from may 23, 2008. With RBIs approval, all pre infallible statutory and regulatory approvals for the merger have been obtained. 35 The combined entity would have a comprehensive interlock of 1167 branches a blind drunk deposit base of around Rs. 1,22,000 crores and net ad vances of around Rs. 89,000 crores. The balance sail size of the combined entity would be over Rs. 1,63,000 crores. jointure with Centurion Bank of Punjab LimitedOn March 27, 2008, the shareholders of the Bank accorded their accord to a scheme of amalgamation of Centurion Bank of Punjab Limited with HDFC Bank Limited. The shareholders of the Bank approved the issuance of one fairness share of Rs. 10/- each of HDFC Bank Limited for every 29 equity shares of Re. 1/- each held in Centurion Bank of Punjab Limited. This is put forward to receipt of Approvals from the Reserve Bank of India, stock centrals and Other requisite statutory and regulatory authorities. The shareholders Also accorded their consent to issue equity shares and/or warrants onvertible into equity shares at the rate of Rs. 1,530. 13 each to HDFC Limited and/or other shoplifter group companies on preferential basis, subject to final regulatory approvals in this regard. The Shareholders of the Bank have also approve d an increase in the authorized capital from Rs. 450 crores to Rs. 550 crores. 36 Promoted in 1995 by Housing Development Finance Corporation (HDFC), Indias prima(p) housing finance company, HDFC Bank is one of Indias premier banks providing a dewy-eyed err of financial products and services to its over 11 million customers across hundreds ofIndian cities using multiplex distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking. at heart a relatively short orthodontic braces of time, the bank has e unite as a leading player in retail banking, wholesale banking, and treasury operations, its three principal business segments. The banks competitive strength clearly lies in the use of technology and the ability to deliver world-class service with rapid rejoinder time. Over the last 13 years, the bank has success overflowingy gained market share in its target customer franchises while maintaining healthy rofitability and asset quality. 37 As on March 31, 2008, the Bank had a network of 761 branches and 1,977 ATMs in 327 cities. For the year ended March 31, 2008, the Bank reported a net profit of INR 15. 90 billion (Rs. 1590. 2crore), up 39. 3%, over the corresponding year ended March 31, 2007. As of March 31, 2008 total deposits were INR 1007. 69 billion, (Rs. 100,769 crore) up 47. 5% over the corresponding year ended March 31, 2007. Total balance sheet size too grew by 46. 0% to INR 1,331. 77 billion (133177 crore). Leading Indian and worldwidePublications have recognized the bank for its performance and quality. Centurion Bank of Punjab is one of the leading new generation private sector banks in India. The bank serves individual consumers, small and medium businesses and large corporations with a full range of financial products and services for investing, impart and 38 advice on financial planning. The bank offers its customers an array of wealth management products much(prenominal) as mutua l funds, life and general insurance and has established a leadership position. The bank is also a unwavering player in foreign exchange services, ersonal loans, mortgages and agricultural loans. Additionally the bank offers a full suite of NRI banking products to Overseas Indians. On 29th August 2007, Centurion Bank of Punjab merged with Lord Krishna Bank (LKB), post obtaining all requisite statutory and regulatory approvals. This merger has further strengthened the geographical reach of the Bank in major towns and cities across the country, especially in the State of Kerala, in addition to its existing dominance in the northern part of the country. Centurion Bank of Punjab now operates on a strong nationwide ranchise of 404 branches and 452 ATMs in 190 locations across the country, supported by employee base of over 7,500 employees. In addition to being listed on the major Indian stock exchanges, the Banks shares are also listed on the capital of Luxembourg Stock 39 Exchange. ACHI EVEMENT IN 2007 Business Today- Monitor Group review One of Indias Most Innovative Companies Financial Express- Ernst & Young accord Best Bank salute in the Private Sector category 40 Global HR Excellence Awards Asia Pacific HRM Congress Employer cross of the Year 2007 -2008Award First kickoff up, & many a(prenominal) more Business Today Best Bank Award Dun & Bradstreet American Express Corporate Best Bank Award 2007 Corporate Best Bank Award The Bombay Stock Exchange and Nasscom Foundations Business for accessible Responsibility Awards 2007 Best Corporate accessible Responsibility Practice Award Outlook Money & NDTV lettuce Best Bank Award in the Private sector category. The Asiatic Banker Excellence in Retail Financial Services Awards Best Retail Bank in India Asian Banker HDFC BANK Managing music director Aditya Puri wins the Leadership Achievement Award for India 41 SWOT ANALYSISSTRENGTH correct strategy for the right products. Superior customer service vs. compe titors. WEAKNESSES Some gaps in range for certain sectors. Customer service staff need training. 42 Great tag Image Products have required accreditations. High degree of customer satisfaction. Good place to work Lower response time with efficient and effective service. Dedicated men aiming at making a semipermanent career in the field. Processes and systems, etc Management cover insufficient. Sectoral growth is constrained by low unemployment levels and competition for staff 3 Opportunities Profit margins will be good. Could extend to overseas broadly. New specialist applications. Could seek mitigate customer deals. Fast-track career increment opportunities on an industry-wide basis. An applied research centre to create opportunities for developing techniques to provide added-value services. menaces Legislation could impact. Great risk involved real high competition prevailing in the industry. vulnerable to reactive attack by major competitors Lack of infrastructure in rural a reas could constrain investment. High volume/low cost market is intensely ompetitive. 44 COMPETITIVE SWOT ANALYSIS WITH ICICI BANK STRENGTHS WEAKNESSES O P P O R T U N I T I E S S O Strategies intensity level Large Capital base. opportunity commercialize Expansion. scheme Deep Penetration into Rural Market. W O Strategies helplessness men Responsiveness. Opportunity Outsourcing of Non Core Business. dodge outsource Customer Care & other E-Helps. T H R E A T S S T Strategies military unit Low operating costs threat Increased Competition from others Pvt. Banks. Strategy Steps to Ensure Loyalty by old Customers. W T Strategies Weakness Not Equal to International Standards.Threat Entry of many Foreign Banks. Strategy Consider additional do goods 45 little Analysis i. force Opportunity Analysis. carriage It is well know that ICICI Bank has the largest classical Capital Base in the Banking System in India i. e. having a total aptitude to raise Rs. 19,000,000,000 (Non P remium Value). Opportunity comprehend the present financial & economic development of Indian Economy and also the frightful growth of the Indian Companies including the acquisition go followed by them, it clearly states the expanding market for finance requirements nd also the growth in surplus disposal income of Indian citizens has devoted a huge rise in savings deposits from the above point it is clear that there is a huge market expansion possible in banking sector in India. Strategy From the analysis of Strength & Opportunity the simple and 46 right away possible strategy for ICICI Bank could be to penetrate into the rural sector of India for expanding its market share as well as leading all other Pvt. Banks from a great gap. ii. Strength Threat Analysis. Strength ICICI Bank is not only know for large capital but also for having a ow operations cost though having huge number of branches and services provided. Threat After showing a solid growth overall, India is able to attract many international financial & banking institutes, which are cognize for their state of art working and primty low operation costs. Strategy To stop up that ICICI Bank keeps going on with low operation cost & have continual business it should simply promote itself well & provide quality service so as to ensure customer loyalty, because guaranteeing continuous business. 47 iii. Weakness Opportunity Analysis. WeaknessIt is well known that custody responsiveness in banking sector is Very low in Indian banking sector, though ICICI Bank has better responsible staff but it still lacks scum bag its counterparts like HSBC, HDFC BANK, CITI BANK, YES BANK etc. Opportunity In the present world, India is preferred one of the best places for out sourcing of business process whole whole works and many more. Strategy As international companies are reaping huge benefits after out- sourcing there customer care & BPOs, this same strategy should be implemented by ICICI Bank so as to have proper customer ervice without hindering customer expectations. 48 iv. Weakness Threat Analysis. Weakness though having a international presence, ICICI Bank has not been able to keep up the international standards in providing customer service as well as banking works. Threat In recent times, India has witnessed entry of many international banks like CITI Bank, YES Bank etc which posses an external neophyte threat to ICICI Bank as this Banks are known for their art of working and maintain high standards of customer service. Strategy After having new entrants threat, ICICI Bank should come up withMore additional benefits to its customer or may be even reduce some fees for any additional works of customers. 49 PROJECT ON shaping MONEY elastic MONEY PLASTIC MONEY I give the project on Plastic Money to bank. The objective behind this project is to increase the prosperous customers list in a bank. Plastic Money title itself says the use of Credit Card and Debit Card in day t o day transaction of the business. I prepared the presentation on it and 50 submitted to bank and Bank already started work on this project. Idea behind this project is to sale the bulk product. Target customerOf this project are two parties one is Wholesaler and second is Retailer. Due to this idea bank also sell their uprise machine to wholesaler and create label image in the market. The idea behind this, bank give the credit card swipe machine to wholesalers and retailers use the credit card of the bank. Bank gives the 50 old age credit to their credit card holders. So here retailers can get benefit of long credit period and on the other side wholesalers can get the benefit of same day payment. As a result bank got the wide list of customers of wholesalers and retailers.